Research on the influence factors of College Students' participation in WeChat's marketing activities

DOI

10.2991/msie-16.2016.70How to use a DOI?

Keywords

College students; WeChat marketing; Participation degree; Influencing factors.

Abstract

WeChat marketing is based on a large number of WeChat users circle to form a new type of trading mode, college students as the main force of accepting new things and the carrier, has become the main WeChat user groups, has become the main participants in the WeChat marketing activities. This article through the questionnaire survey and statistical analysis of relevant data, to understand the situation of college students to participate in WeChat marketing activities, analyzes the influence of college students to participate in the influence factors and factors of WeChat marketing activities, in order to play the positive role of college students in the WeChat marketing activities, promote the development of WeChat marketing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiyan Liu
AU  - Jiayi Zou
AU  - Ying Chen
PY  - 2016/10
DA  - 2016/10
TI  - Research on the influence factors of College Students' participation in WeChat's marketing activities
BT  - Proceedings of the 2016 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 315
EP  - 319
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-16.2016.70
DO  - 10.2991/msie-16.2016.70
ID  - Liu2016/10
ER  -