Marketing Research Methodology “ME”Generation for Example

DOI

10.2991/msie-15.2015.61How to use a DOI?

Keywords

Marketing; “Me” Generation; Consumer Personality

Abstract

“Time” magazine once featured an article about “Me” Generation (Elegant, 2007), which refers it to the after 80’s Generation in China. In the “Government China Statistics” published in 2000 by China Population and Development Research Center, the group has roughly 300 million adults either in school or at work. “Me” generation’s consumption habits are much different than older generations. This marketing research methodology, among others, to find out the demographic profile and consumption characteristics of the “Me” Generation.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinping Xiao
PY  - 2015/11
DA  - 2015/11
TI  - Marketing Research Methodology “ME”Generation for Example
BT  - Proceedings of the 2015 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 284
EP  - 287
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-15.2015.61
DO  - 10.2991/msie-15.2015.61
ID  - Xiao2015/11
ER  -