Innovation and reform of enterprises in the era of Internet -- Based on the research of real estate industry

DOI

10.2991/msie-15.2015.41How to use a DOI?

Keywords

Internet; real estate industry; marketing; property management.

Abstract

China's economy is in the conversion process. The real estate industry has to understand and embrace the Internet from the new phase. The core of the real estate industry is changing, the market demand is shifted from the traditional residential level demand to a higher level of life demand. And the Internet can change the way of information acquisition and communication, the aggregation and integration of effective demand information. In this essay, through the analysis of the impacts of the Internet to the real estate industry, the Internet has changed the consumption trend, the key link of marketing and consumer demand. The internal problems and external pressure promote the traditional real estate companies to transform in order to maintain and enhance competitiveness. According to the real estate enterprise internal and external condition, the article puts forward two major directions: to change the marketing approach and to improve the management and cross-border diversified layout.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuwen Ren
PY  - 2015/11
DA  - 2015/11
TI  - Innovation and reform of enterprises in the era of Internet -- Based on the research of real estate industry
BT  - Proceedings of the 2015 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 185
EP  - 188
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-15.2015.41
DO  - 10.2991/msie-15.2015.41
ID  - Ren2015/11
ER  -