Current Situations and Measures of Regional Brand Spreading in China------Take Shandong as an Example

DOI

10.2991/msie-13.2013.126How to use a DOI?

Keywords

Brand, Spreading, Region

Abstract

Core competitiveness of regions mainly counts on its brand resources, and regional brand spreading is a vital part in the construction of regional brand. To take Shandong Province as an example with Detail Analysis Method, this passage aims to discuss on problems of regional brand spreading in China such as lack of strategic coordination and integration and spreading bodies and ways being too simple. Therefore, it is badly needed to pay more attention to making and managing of regional brand strategies, new types of spreading tools and brand spreading mechanism which can be taken part in by the whole public.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chunyan Yu
AU  - Huibin Liu
PY  - 2013/11
DA  - 2013/11
TI  - Current Situations and Measures of Regional Brand Spreading in China------Take Shandong as an Example
BT  - Proceedings of the 2nd International Conference on Management Science and Industrial Engineering
PB  - Atlantis Press
SP  - 574
EP  - 577
SN  - 1951-6851
UR  - https://doi.org/10.2991/msie-13.2013.126
DO  - 10.2991/msie-13.2013.126
ID  - Yu2013/11
ER  -