On the "Real" and "Virtual" of Cultural Tourism—— A Case Study of Yu-Qiang Culture in Beichuan County

DOI

10.2991/mshsd-17.2018.70How to use a DOI?

Keywords

Beichuan, Yu-Qiang cultural tourism, Authenticity, Virtual Reality

Abstract

Beichuan was rebuilt after the "5 • 12" earthquake , formed a number of new tourism resources and become a national 5A-level scenic spots, tourism development has new opportunities and greater space. But there are also some problems, such as tourists stay for a short time, tourism products homogenization and lack of brand culture tourism products and other issues. Beichuan tourism development should be inherited and carry forward Yu-Qiang culture as a long-term goal, not only need to consider the cultural "original real" connotation, but also through the latest technical means to construct and show the "real" Yu-Qiang culture, the use of VR technology to build brand culture Tourism products is a new way to develop self-characteristics and superior resources in Beichuan culture tourism.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shangyun Xie
PY  - 2017/12
DA  - 2017/12
TI  - On the "Real" and "Virtual" of Cultural Tourism—— A Case Study of Yu-Qiang Culture in Beichuan County
BT  - Proceedings of the 2017 World Conference on Management Science and Human Social Development (MSHSD 2017)
PB  - Atlantis Press
SP  - 359
EP  - 364
SN  - 2352-5398
UR  - https://doi.org/10.2991/mshsd-17.2018.70
DO  - 10.2991/mshsd-17.2018.70
ID  - Xie2017/12
ER  -