Path Analysis on Big Data in Promoting Intelligent Tourism Implementation

DOI

10.2991/msetasse-15.2015.203How to use a DOI?

Keywords

big data; intelligent tourism; tourism planning; tourism informatization

Abstract

Intelligent tourism is the upper application to facing the visitors and severing them in the tourism informationization implementation process. Intelligent tourism development cannot leave the support of big data, which need to rely on large data to provide sufficient advantageous resources for “intelligent” development. However, the industry currently still has considerable obstacles for the application of large data, some are from the data collection, the others are from the data analysis and mining. This article states the usage of big data to intelligent tourism online reputation mechanism, data sharing mechanism, effective data using methods, and then provides useful methods for making the an accurate reflection of segments in intelligent tourism planning, timely finding products visitors concern for, and making tourism precision marketing.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guanglu Liu
AU  - Xiangye Song
AU  - Hong Liu
AU  - Hongzhi Liu
PY  - 2015/11
DA  - 2015/11
TI  - Path Analysis on Big Data in Promoting Intelligent Tourism Implementation
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 931
EP  - 937
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.203
DO  - 10.2991/msetasse-15.2015.203
ID  - Liu2015/11
ER  -