SWOT Analysis of Rural Bank and Marketing Strategy

DOI

10.2991/msetasse-15.2015.118How to use a DOI?

Keywords

Rural bank; SWOT analysis; Marketing strategy

Abstract

Rural bank is an important force of supporting rural economic development. The development of rural banks can help construct healthier and more diversified rural financial system, effectively improve overall financial environment of rural development and solve financial repression problem existing in Chinese rural development. This paper discusses the development of rural bank and problems from four aspects (Superiority, Weakness, Opportunity and Threat) and proposes marketing strategies for rural banks.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Deng
PY  - 2015/11
DA  - 2015/11
TI  - SWOT Analysis of Rural Bank and Marketing Strategy
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 529
EP  - 532
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.118
DO  - 10.2991/msetasse-15.2015.118
ID  - Deng2015/11
ER  -