Research on Consumption Psychology and Consumption Behaviors in the Mobile Internet Era

DOI

10.2991/msetasse-15.2015.2How to use a DOI?

Keywords

Consumption psychology; Consumption behaviors; Mobile internet era.

Abstract

The integration of the mobile communication technology and the Internet technology leads the human into a new era of mobile internet. With the rapid develop of electronic commerce in the mobile internet era, the consumption psychology and consumption behaviors also transform quickly. This paper firstly gives the concepts of consumption psychology and consumption behaviors, and then analyzes the new features of consumption psychology and consumption behaviors in the mobile internet age in order to provide some references to the related researchers.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Cao
PY  - 2015/11
DA  - 2015/11
TI  - Research on Consumption Psychology and Consumption Behaviors in the Mobile Internet Era
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 5
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.2
DO  - 10.2991/msetasse-15.2015.2
ID  - Cao2015/11
ER  -