Research on the Guiding Strategy of Network Public Opinion on Sudden Natural Disaster Events on Weibo Platform

DOI

10.2991/978-94-6463-042-8_176How to use a DOI?

Keywords

Safety management engineering; Emergency; Internet public opinion; Guidance strategy

Abstract

In order to deeply study the evolution law of network public opinion of sudden natural disasters, this study takes Weibo as the data platform and selects the "July 20 Zhengzhou rainstorm" event as the case study. Crawler software is used to obtain the whole life cycle data of the event after the event occurs. Based on the fishbone diagram, this paper identifies the factors that affect the popularity of network public opinion from five aspects: netizens, media, government and network public opinion events, analyzes the influencing factors among multi-agent behaviors, establishes the network public opinion index system of sudden natural disasters, and establishes the network public opinion system dynamics model with the help of Vensim PLE software, which proves that the model is accurate and feasible. In the process of the governance of network public opinion, we need to make use of information technology tools such as big data and data mining technology, combined with the characteristics of the life cycle of network public opinion, to realize the collaborative management of netizens, media, government and other participants, and to build a strong and soft public opinion governance system.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yan Li
AU  - Jingfeng Wang
PY  - 2022
DA  - 2022/12/29
TI  - Research on the Guiding Strategy of Network Public Opinion on Sudden Natural Disaster Events on Weibo Platform
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 1233
EP  - 1238
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_176
DO  - 10.2991/978-94-6463-042-8_176
ID  - Li2022
ER  -