Methodology of the Underlying Model of Internet Digital Economic Growth: Traffic, Customer Unit Price, Conversion Rate and Repurchase Rate

DOI

10.2991/978-94-6463-042-8_31How to use a DOI?

Keywords

Internet economy; traffic; digital economic growth model

Abstract

In recent years, the operating costs of Chinese Internet enterprises have increased significantly, and the growth rate of operating profits has maintained double digits. In 2021, China's Internet enterprises above Designated Size achieved a total operating profit of 132 billion yuan, an increase of 13.3 billion yuan over the previous year, a year-on-year increase of 11.2%, and the growth rate decreased by 4.71 percentage points over the previous year. Disassemble the growth model of Internet companies through the four dimensions of traffic, conversion rate, customer unit price and repurchase rate, so as to provide new ideas for the growth of Internet companies in China, and then drive the development of the whole Internet industry.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaohu Fu
AU  - Xu Wang
PY  - 2022
DA  - 2022/12/29
TI  - Methodology of the Underlying Model of Internet Digital Economic Growth: Traffic, Customer Unit Price, Conversion Rate and Repurchase Rate
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 206
EP  - 211
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_31
DO  - 10.2991/978-94-6463-042-8_31
ID  - Fu2022
ER  -