Research on User Satisfaction of Shared Motorcycle APP Based on Kano Model

DOI

10.2991/978-94-6463-042-8_116How to use a DOI?

Keywords

SERVQUAL model; Kano model; Shared motorcycle

Abstract

This article focuses on improving the current shared motorcycle market and consumer demand. Based on the SERVQUAL model and the Kano model, it provides practical guidance for shared motorcycle companies to improve operation management and marketing by investigating the current situation of shared motorcycle use, the causes of problems, and the current APP usage and liking. In this way, it provides theoretical and practical reference for other shared business application innovations based on mobile phone APP.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingyun Su
PY  - 2022
DA  - 2022/12/29
TI  - Research on User Satisfaction of Shared Motorcycle APP Based on Kano Model
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 815
EP  - 821
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_116
DO  - 10.2991/978-94-6463-042-8_116
ID  - Su2022
ER  -