An Empirical Test of Target Knowledge Base on the Market Competitiveness of Technology Merger and Acquisition Based on the Mediated Moderation Model

DOI

10.2991/978-94-6463-042-8_155How to use a DOI?

Keywords

knowledge base; marketing ability; absorptive capacity; market competitiveness; technology merger and acquisition

Abstract

Taking 518 technology mergers and acquisitions of new generation information technology listed companies in Shanghai and Shenzhen A shares from 2013 to 2017 as research samples, this paper further studies the regulating effect of absorptive capacity and the mediating effect of marketing ability on the basis of empirical testing of target knowledge base and the market competitiveness of the acquirer by constructing a regulating model with intermediary. It is found that: (1) Target knowledge base has a positive impact on the market competitiveness and marketing ability of the acquirer; (2) marketing ability plays an intermediary effect between target knowledge base and the market competitiveness of the acquirer; (3) absorptive capacity has a positive regulating effect on target knowledge base and the marketing ability of the acquirer. The regulating effect of absorptive capacity on target knowledge base and the market competitiveness of the acquirer is partially realized through the intermediary of marketing ability.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mingming Meng
AU  - Hongyang Li
AU  - Xu Yang
PY  - 2022
DA  - 2022/12/29
TI  - An Empirical Test of Target Knowledge Base on the Market Competitiveness of Technology Merger and Acquisition Based on the Mediated Moderation Model
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 1089
EP  - 1096
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_155
DO  - 10.2991/978-94-6463-042-8_155
ID  - Meng2022
ER  -