Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)

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Analysis of the Influence of “Exploding Fund” Marketing on Fund Trend

Authors
Yunfei Wang1, *
1School of mathematics and quantitative economics, Shandong University of Finance and Economics, Jinan, Shandong Province, China
*Corresponding author. Email: 1323189818@qq.com
Corresponding Author
Yunfei Wang
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-042-8_49How to use a DOI?
Keywords
fund marketing; Fund trend; Marketing emotion value; Shanghai Stock Exchange; Fund Index
Abstract

In recent decades, “explosive fund” marketing has become an important marketing means, which has a significant impact on investors. This paper establishes a marketing emotion model by studying the marketing emotion index produced by fund marketing. The trend of the selected fund products depends on the stock data, so the fund trend is pushed back by the effect of marketing sentiment value on the stock market. Through cross correlation analysis and principal component analysis, the marketing emotion value is constructed to explore the relationship between Shanghai stock index and marketing emotion index. According to the research, the rising or falling trend of marketing sentiment value will generally lead the Shanghai stock index for three to six months, the fluctuation range of Shanghai stock index is greater than that of marketing sentiment value. This paper examines the reliability of the marketing sentiment model by analyzing the correlation between market sentiment and Shanghai Stock Exchange index, so as to give corresponding suggestions when investors choose funds.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
Series
Advances in Computer Science Research
Publication Date
29 December 2022
ISBN
978-94-6463-042-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-042-8_49How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yunfei Wang
PY  - 2022
DA  - 2022/12/29
TI  - Analysis of the Influence of “Exploding Fund” Marketing on Fund Trend
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 334
EP  - 339
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_49
DO  - 10.2991/978-94-6463-042-8_49
ID  - Wang2022
ER  -