Community Identity: Value Construction, Design Expression and Statistical Analysis of Cultural and Creative Products in Universities

DOI

10.2991/978-94-6463-042-8_29How to use a DOI?

Keywords

cultural and creative products; university community; community identity; value construction; design expression

Abstract

Based on the theory of community identity, this paper analyzes the inner logic and expression levels of the value construction of university cultural and creative products to promote community identity, constructs a design framework for a series of cultural and creative products of Wuhan University of Science and Technology oriented to industrial culture identity, and obtains the design expression of university cultural and creative products to promote community identity. The design was divided into two generations of products before and after, and spss was used to process the scores of the characteristics of the two generations and to determine whether there was a significant difference between the means of the two overall products and which characteristics were significantly improved through an independent sample t-test; subsequently, an independent sample t-test was used to determine whether the overall characteristics were better than those of the initial generation. The results show that university cultural and creative products can promote the cultural identity of university communities, enhance university cohesion and improve the influence of universities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunmeng Weng
AU  - Ningran Wang
AU  - Yangyu Chen
PY  - 2022
DA  - 2022/12/29
TI  - Community Identity: Value Construction, Design Expression and Statistical Analysis of Cultural and Creative Products in Universities
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 192
EP  - 199
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_29
DO  - 10.2991/978-94-6463-042-8_29
ID  - Weng2022
ER  -