Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)

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Research on the Difference of Perception Image of Tourists of Tongjing Hot Spring— Comparative Analysis based on Big Data of Texts from three Network Platforms

Authors
Qin Yu1, 2, *
1Department of Civil Engineering, Ningbo University, 315211, Ningbo, China
2School of Tourism, Leshan Normal University, 614000, Leshan, China
*Corresponding author. Email: 869753197@qq.com
Corresponding Author
Qin Yu
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-042-8_182How to use a DOI?
Keywords
Network text; big data; Image difference; Contrastive analysis; Tongjing hot spring
Abstract

Text comparative analysis of different online platforms has become a new means to study the differences in tourism image. Based on the tourist comments collected by meituan.com, Tongcheng and Ctrip, The tourist images difference perceived by contrastive analysis of tourists on different network platforms using text analysis method. The results show that tourists from the three platforms have a certain difference in their cognitive image of Tongjing Hot Spring, which is relatively consistent, mainly in the cognition of "hot spring", "service" and "environment". The emotional images showed a high degree of consistency, and were mainly positive emotions. The social network structure charts all show core-sub-core-peripheral layer structure, which is mainly manifested in the multi-core circle layer as the core of service and environment, and presents a certain scale of peripheral layer. There are obvious differences in the degree of tightness of structure, from strong to weak, Meituan, Tongcheng, Ctrip.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
Series
Advances in Computer Science Research
Publication Date
29 December 2022
ISBN
978-94-6463-042-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-042-8_182How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qin Yu
PY  - 2022
DA  - 2022/12/29
TI  - Research on the Difference of Perception Image of Tourists of Tongjing Hot Spring— Comparative Analysis based on Big Data of Texts from three Network Platforms
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 1272
EP  - 1277
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_182
DO  - 10.2991/978-94-6463-042-8_182
ID  - Yu2022
ER  -