Empirical Research on the Service Quality of Traveling Websites

DOI

10.2991/mse-15.2016.51How to use a DOI?

Keywords

traveling websites; service quality factor, empirical research

Abstract

The paper offers an empirical analysis on the service quality of the website of the Sun Moon Lake Scenic Area through questionnaires. The results show that the tangible factor, reactive factor, reliability factor and solicitude factor are the main factors that influence web browsers' satisfaction. The tangible factor and solicitude factor influence browsers' behavior, with the former determining the intention to revisit, and the latter determining intention of word-of-mouth. The research findings are significant for the design and development of traveling websites.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanyan Wang
PY  - 2016/03
DA  - 2016/03
TI  - Empirical Research on the Service Quality of Traveling Websites
BT  - Proceedings of the 2015 International Conference on Mechanical Science and Engineering
PB  - Atlantis Press
SP  - 305
EP  - 311
SN  - 2352-5401
UR  - https://doi.org/10.2991/mse-15.2016.51
DO  - 10.2991/mse-15.2016.51
ID  - Wang2016/03
ER  -