Optimal Decisions for a Dual Channel Supply Chain

DOI

10.2991/msbda-19.2019.40How to use a DOI?

Keywords

Supply chain, Dual channel, Markup, Lead time, Service level

Abstract

This paper considers a two-stage dual-channel supply chain consisting of a manufacturer and a retailer. The manufacturer produce both standard and customized products. The standard products sell through the retailer, and the customized products sell through the Internet. Due to the different ways of sales, the efforts of the two channels are shown as service level and lead time respectively. Both demands for the two types of products are linearly related to sales price, service level and lead time. The objective is to make the optimal decisions, including markup on the products, service level of the retailer, lead time for the customized products, production lots of the manufacturer, and order times of the retailer, so as to maximize the profit of the supply chain system. For the problem, the nonlinear constrained programming model is established, the solution is discussed, Matlab programs for solving the problem are developed. Through numerical experiments, useful conclusions are drawn for both supply chain managers and researchers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuenan Zhou
AU  - Xiaoshen Li
PY  - 2019/08
DA  - 2019/08
TI  - Optimal Decisions for a Dual Channel Supply Chain
BT  - Proceedings of the 2019 International Conference on Modeling, Simulation and Big Data Analysis (MSBDA 2019)
PB  - Atlantis Press
SP  - 259
EP  - 267
SN  - 2352-538X
UR  - https://doi.org/10.2991/msbda-19.2019.40
DO  - 10.2991/msbda-19.2019.40
ID  - Zhou2019/08
ER  -