Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis

DOI

10.2991/msam-15.2015.92How to use a DOI?

Keywords

satisfaction; quality of service; decision trees; logistic regression

Abstract

As modern people have higher expectations for banking services and hope to get perfect services, the banking service satisfaction is more and more important, and competition among banks grows with each passing day. Therefore, I studied service satisfaction rating among banks so as to improve the relationship between businesses and customers in the future. The results of this analysis may provide references for banks to make decisions and to provide diversified services to further meet customer needs. In this study, we carries out an investigation about service satisfaction of 35 banks in Taiwan, and analyzes banking satisfaction performance using principal component regression, decision tree and logistic regression.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengming Chang
PY  - 2015/08
DA  - 2015/08
TI  - Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis
BT  - Proceedings of the 2015 International Conference on Modeling, Simulation and Applied Mathematics
PB  - Atlantis Press
SP  - 407
EP  - 409
SN  - 1951-6851
UR  - https://doi.org/10.2991/msam-15.2015.92
DO  - 10.2991/msam-15.2015.92
ID  - Chang2015/08
ER  -