Simulation Research on Marketing Effect of Enterprise in Social Network Based on SIR Model

DOI

10.2991/mmetss-19.2019.163How to use a DOI?

Keywords

Social network, Enterprise marketing, SIR model, Netlogo, Marketing strategy.

Abstract

With the emergence and development of social platforms, how to use social networks to spread quickly to achieve the expected marketing effect has become an urgent issue for enterprises to solve. This paper is based on the classic SIR model, divide social network users into five categories: potential users, ordinary spreaders, strengthening spreaders, purchasing users and information immune. Through the modeling of Netlogo, The experiments simulated the propogation process of enterprise marketing information in social network, studied seven factors influencing marketing effect by several groups of simulations. This paper analyze the results of simulations and provide effective suggestions for enterprises to develop marketing strategies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiarong Li
PY  - 2019/10
DA  - 2019/10
TI  - Simulation Research on Marketing Effect of Enterprise in Social Network Based on SIR Model
BT  - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
PB  - Atlantis Press
SP  - 808
EP  - 813
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-19.2019.163
DO  - 10.2991/mmetss-19.2019.163
ID  - Li2019/10
ER  -