Research on Gas Marketing Strategy Optimization and Innovation
Authors
Hongguang Tang, Yuan Yu, Xiaodi Sun, Xin Wang, Jingfen Wang, Guangtai Geng
Corresponding Author
Guangtai Geng
Available Online October 2019.
- DOI
- 10.2991/mmetss-19.2019.159How to use a DOI?
- Keywords
- Natural gas, Marketing strategy, Consumer, Optimization.
- Abstract
In recent years, with the rapid development of the natural gas industry, the competition in the gas industry has become increasingly fierce. As a gas enterprise, Company A faces a complex and volatile market environment, and gradually determines the development goals and management models suitable for the company. Marketing strategy and sales channels form a scientific and rational marketing strategy. Based on the advanced experience of modern marketing and other gas companies, Company A has developed a combination of products, prices, distribution and promotion strategies that are suitable for the company.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongguang Tang AU - Yuan Yu AU - Xiaodi Sun AU - Xin Wang AU - Jingfen Wang AU - Guangtai Geng PY - 2019/10 DA - 2019/10 TI - Research on Gas Marketing Strategy Optimization and Innovation BT - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) PB - Atlantis Press SP - 785 EP - 788 SN - 2352-5398 UR - https://doi.org/10.2991/mmetss-19.2019.159 DO - 10.2991/mmetss-19.2019.159 ID - Tang2019/10 ER -