Research on live broadcast marketing management under the background of rapid development of agricultural products e-commerce

DOI

10.2991/mmetss-19.2019.144How to use a DOI?

Keywords

E-commerce, Live Internet broadcast, Marketing management.

Abstract

With the online sales market of agricultural products keeps growing and the corresponding demand for online marketing keeps growing. Live broadcast marketing mode stands out among many online marketing modes of agricultural products with its unique advantages, showing great development potential. At present, China's agricultural products live marketing mode is still in the stage of exploration and development, and there are still many problems. It is of great significance to realize the sustainable and healthy development of live marketing mode of agricultural products through in-depth analysis of these problems.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuo Yang
PY  - 2019/10
DA  - 2019/10
TI  - Research on live broadcast marketing management under the background of rapid development of agricultural products e-commerce
BT  - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
PB  - Atlantis Press
SP  - 707
EP  - 710
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-19.2019.144
DO  - 10.2991/mmetss-19.2019.144
ID  - Yang2019/10
ER  -