Design and Brand Marketing Planning of Shenyang Regional Cultural Tourist Souvenirs

DOI

10.2991/mmetss-19.2019.41How to use a DOI?

Keywords

Souvenir design, Brand Marketing, Cultural Tourism.

Abstract

As a historic ancient city, Shenyang, also called Shengjing, is constantly developing tourism industry, but tourist souvenirs has been forgotten in the corner, especially today when everything is adapting to the continuous development of Internet and new media. It is true that Shenyang Shengjing cultural tourist souvenirs sales and promotion model has lagged behind the pace of the times. Therefore, the study aims to make full use of Internet technology, give full play to Shenyang culture characteristics in line with the development goal of Shenyang's tourism cultural products, finally promoting Shenyang's tourist souvenirs in terms of products, prices and promotions for different market groups, fully integrating Shengjing culture into tourist souvenirs and meeting the needs of the customers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tang Yu
PY  - 2019/10
DA  - 2019/10
TI  - Design and Brand Marketing Planning of Shenyang Regional Cultural Tourist Souvenirs
BT  - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
PB  - Atlantis Press
SP  - 216
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-19.2019.41
DO  - 10.2991/mmetss-19.2019.41
ID  - Yu2019/10
ER  -