An Empirical Study on the Relationship between Media Enterprise Competitiveness and Social Responsibility

DOI

10.2991/mmetss-19.2019.20How to use a DOI?

Keywords

Media companies, stakeholder theory, corporate competitiveness

Abstract

In today's society, people are increasingly demanding companies. In addition to winning profits, a successful company must be able to perform its social responsibilities well. The different social responsibility behaviors of enterprises affect their competitiveness to a certain extent. This paper chooses the media industry with large social responsibility as the research object. Based on the stakeholder theory, it establishes the media enterprise social responsibility evaluation index system, studies the relationship between media corporate social responsibility and competitiveness and guides significance for corporate social responsibility behavior, in order to help the company's healthy development.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muyang Chen
AU  - Ying Gao
PY  - 2019/10
DA  - 2019/10
TI  - An Empirical Study on the Relationship between Media Enterprise Competitiveness and Social Responsibility
BT  - Proceedings of the 2019 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019)
PB  - Atlantis Press
SP  - 111
EP  - 114
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-19.2019.20
DO  - 10.2991/mmetss-19.2019.20
ID  - Chen2019/10
ER  -