The Evaluation and Application of University WeChat Public Platform

DOI

10.2991/mmetss-18.2018.98How to use a DOI?

Keywords

Colleges and universities, WeChat public platform, evaluation, AHP

Abstract

As the product of the transformation of university service under the new media environment, the university WeChat official account has become a new interactive public platform for university and university students, and its construction and evaluation help to improve the management of universities. Based on that, the Evaluation Index System of University WeChat Public Platform is constructed, the index weight is determined by AHP, and the Evaluation Model of University WeChat Public Platform is established. In this study, the Xiamen University of Technology WeChat Public Platform serves as an example for the evaluation, which provides suggestions and guidance for the construction and improvement of WeChat public platforms in colleges and universities.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruixian Fang
AU  - Tongyu Ran
AU  - Fen Liu
PY  - 2018/11
DA  - 2018/11
TI  - The Evaluation and Application of University WeChat Public Platform
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 463
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.98
DO  - 10.2991/mmetss-18.2018.98
ID  - Fang2018/11
ER  -