The Construction and Analysis of the Media Image of the Elderly in Qilu Evening News

DOI

10.2991/mmetss-18.2018.38How to use a DOI?

Keywords

Qilu Evening News, Reports of the elderly, Media image

Abstract

With the increasing number of elderly people, the elderly population has become one of the main audiences of the mass media, and it is very important to build an image of the elderly in the mass media. Here we will discuss about Qilu Evening News as a sample, through the content analysis method, it analyzes the reports of the elderly in the period from 2001 to 2010, and studies the image of the elderly in the Qilu Evening News. What are the trends, what factors are affected, and recommendations for active elderly reports.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huanning Yan
AU  - Weifeng Li
PY  - 2018/11
DA  - 2018/11
TI  - The Construction and Analysis of the Media Image of the Elderly in Qilu Evening News
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 184
EP  - 187
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.38
DO  - 10.2991/mmetss-18.2018.38
ID  - Yan2018/11
ER  -