The Influence of Environmental Cognition on Pro-environmental Behavior: The Mediating Effect of Psychological Distance

DOI

10.2991/mmetss-18.2018.6How to use a DOI?

Keywords

Environmental knowledge, Environmental perception, Media exposure, Psychological distance, Pro-environmental behavior.

Abstract

Based on the data of Chinese General Social Survey (CGSS) in 2010, this paper explores the influence of environmental cognition on citizens' pro-environmental behavior, and introduces psychological distance to explain the mediating mechanism. The results show that environmental knowledge, perception of environmental problems and media exposure all have significant positive effects on pro-environmental behavior. It also reveals that psychological distance plays an intermediary role in the influence of environmental cognition on environmental behavior, that is, environmental protection knowledge, perception of environmental issues and media exposure affect citizens' perception of environmental protection through psychological distance and then influence their environmental behavior. Finally, the paper puts forward the countermeasures and suggestions to improve citizens' environmental behavior based on psychological distance of environmental problems.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hang Yu
AU  - Nan Ye
AU  - Xiao Zhang
PY  - 2018/11
DA  - 2018/11
TI  - The Influence of Environmental Cognition on Pro-environmental Behavior: The Mediating Effect of Psychological Distance
BT  - Proceedings of the 2018 3rd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2018)
PB  - Atlantis Press
SP  - 21
EP  - 25
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-18.2018.6
DO  - 10.2991/mmetss-18.2018.6
ID  - Yu2018/11
ER  -