Network marketing innovation and management construction of tourism market in China

DOI

10.2991/mmetss-17.2017.56How to use a DOI?

Keywords

tourism market; network marketing; innovation; management; construction

Abstract

In recent years, China's tourism industry has been developing continuously, and has effectively promoted the social and economic benefits. At the same time, the development of tourism industry has put forward higher requirements for the network marketing management innovation and development of China's tourism market. Moreover, the tourism marketing network marketing effectively stimulate the tourists' tourism desire, improve the quality of tourism products, and create a modern tourism service brand. This paper will give an example of China's tourism market network marketing innovation and management strategy, and put forward personal views.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Liu
PY  - 2017/07
DA  - 2017/07
TI  - Network marketing innovation and management construction of tourism market in China
BT  - Proceedings of the 2017 2nd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2017)
PB  - Atlantis Press
SP  - 281
EP  - 284
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-17.2017.56
DO  - 10.2991/mmetss-17.2017.56
ID  - Liu2017/07
ER  -