Marketing Innovation of Logistics Enterprise under the "Internet +" era

DOI

10.2991/mmetss-16.2017.72How to use a DOI?

Keywords

Internet +, logistics enterprises, marketing.

Abstract

With the rise of the Internet, especially the popularity of mobile Internet, internet technology is changing quickly, so logistics enterprises are facing increasingly fierce market competition. The way that logistics enterprises put themselves in the internet thinking, which is used to guide the marketing work of enterprises, in order to adapt to market changes to meet consumer demand, becomes the subject faced with all logistics enterprises. Based on the analysis of the influence of "Internet +" on the logistics enterprises, this paper analyzes the marketing model of the existing logistics enterprises, and finally proposes that the logistics enterprises should innovate their marketing under the influence of "Internet +".

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulin Xia
AU  - Yan Zhang
PY  - 2017/02
DA  - 2017/02
TI  - Marketing Innovation of Logistics Enterprise under the "Internet +" era
BT  - Proceedings of the 2016 International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2016)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-16.2017.72
DO  - 10.2991/mmetss-16.2017.72
ID  - Xia2017/02
ER  -