Strategies for improving school acceptance among vocational undergraduate students: a case study of Guangxi Vocational University of Agriculture

DOI

10.2991/978-2-38476-146-3_38How to use a DOI?

Keywords

School acceptance; school reputation; curriculum; teachers; alumni success; campus activities for college students; campus facilities

Abstract

The purpose of this study is as follows: 1) To investigate the issues and solutions regarding the current university students’ sense of acceptance towards their school; 2) To formulate strategies for enhancing students’ sense of acceptance with the university. The study involved 518 undergraduate students from Guangxi Vocational University of Agriculture and employed a School Identity Questionnaire as the research instrument. Data analysis utilized mean scores, standard deviation, and t-test analysis.

The results indicate: 1) Undergraduate students exhibit a significant level of acceptance towards the university. Satisfaction scores across six dimensions ranked from highest to lowest are as follows: teachers, campus activities for college students, school reputation, alumni success, curriculum, and campus facilities. 2) To enhance students’ acceptance with the university, it is recommended to employ higher education branding and marketing strategies. Specific promotional measures include: first, reinforcing the focus on teaching-centered publicity and promotion; second, optimizing existing promotional platforms and consolidating media resources; establishing a faculty and student communication team to achieve comprehensive campus promotion; and shaping a content-oriented educational brand to enhance the university’s brand influence.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Diao Li
AU  - Sombat Teekasap
AU  - Pong Horadal
PY  - 2023
DA  - 2023/11/29
TI  - Strategies for improving school acceptance among vocational undergraduate students: a case study of Guangxi Vocational University of Agriculture
BT  - Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
PB  - Atlantis Press
SP  - 347
EP  - 360
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-146-3_38
DO  - 10.2991/978-2-38476-146-3_38
ID  - Li2023
ER  -