Cultural Diversity and the Competitive Strategies of the Enterprises: An Empirical Analysis on Chinese Listed Companies from the Perspective of Dialect

DOI

10.2991/assehr.k.211011.116How to use a DOI?

Keywords

Cultural Diversity, Dialect Diversity, Competitive Strategy, Diversified Competition

Abstract

Studies in recent years have gradually emphasized the role of culture in economic growth. China, with its diverse culture, has given birth to diverse dialects. In this paper, we identify the competitive strategies adopted by listed companies in China from 2016 to 2019 based on financial analysis in DuPont Model, and build a multinomial logistic regression model using dialect division index collected by Xu Xianxiang (2015) and data from listed companies to empirically research the impact of cultural diversity on the competitive strategies. The results suggest that cultural diversity has significant negative impact on firms choosing diversified competitive strategy. The regional heterogeneity (whether in provincial capitals or not) of the companies has no significant impact on the negative effect of cultural diversity on firms’ choice of diversified strategies.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qin Zhuofan
AU  - Ruan Shan
PY  - 2021
DA  - 2021/10/12
TI  - Cultural Diversity and the Competitive Strategies of the Enterprises: An Empirical Analysis on Chinese Listed Companies from the Perspective of Dialect
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 646
EP  - 651
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.116
DO  - 10.2991/assehr.k.211011.116
ID  - Zhuofan2021
ER  -