Analysis on Tourist Experience Dimension and Its Impact of AR Tourism Project

DOI

10.2991/assehr.k.211011.016How to use a DOI?

Keywords

Augmented reality technology, Tourist experience, Empirical research

Abstract

In the era of the integration of information technology and tourism, whether the experience brought by augmented reality (AR) tourism products can meet the needs of tourists has become the focus of the industry and academia. Taking the AR tourism project of ‘Liang Shanbo and Zhu Yingtai’ in Xiamen Fantawild Dreamland as an example, this paper extracted three dimensions of the impact of augmented reality technology on tourist experience: emotional experience, entertainment experience and aesthetic experience, by means of field investigation and questionnaire survey. At the same time, the influence of the three dimensions on tourist satisfaction and behavioral intention were further analyzed. Through regression analysis, it was concluded that the three dimensions have positive and significant impact on tourist satisfaction and behavioral intention. Finally, suggestions were put forward.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yingying Chen
AU  - Chenmin Shen
AU  - Qiuyue Pan
PY  - 2021
DA  - 2021/10/12
TI  - Analysis on Tourist Experience Dimension and Its Impact of AR Tourism Project
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 84
EP  - 88
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.016
DO  - 10.2991/assehr.k.211011.016
ID  - Chen2021
ER  -