Cross-cultural Communication- How Does Japanese Animation Adapt American Cultural Values to Satisfy American Consumers?

DOI

10.2991/assehr.k.211011.102How to use a DOI?

Keywords

storytelling, trigon, heroism

Abstract

In the context of business communication, the topic of cross-cultural adaptation is often discussed. This research report is committed to discuss the differences in ways American and Japanese audiences interpret animation series and the reason why Japanese anime could become successful in the United States. By combining both theoretical research and a practical example, it was possible to conclude factors for organizations to consider when entering a foreign market, such as constructing local authenticity and adapting crucial cultural values. The most significant discovery, however, is to identify outstanding elements that appeal to a certain group of audiences.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qijia Zhou
AU  - Yisui Tang
PY  - 2021
DA  - 2021/10/12
TI  - Cross-cultural Communication- How Does Japanese Animation Adapt American Cultural Values to Satisfy American Consumers?
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 565
EP  - 569
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.102
DO  - 10.2991/assehr.k.211011.102
ID  - Zhou2021
ER  -