Research on the Communication Path and Trend of Public Policy in the New Media Era

Taking Chengdu Municipal Domestic Waste Sorting Policy as an Example

DOI

10.2991/assehr.k.211011.039How to use a DOI?

Keywords

Waste Sorting Policy, Policy Communication, Government Affairs New Media, Communication Strategy

Abstract

In the era of new media, the application of new media in government affairs provides a new way to broadcast public policy. What is the current situation of policy broadcasting in the new communication path? What are the trends? What are the new strategic features? Based on the specific case of “Chengdu Municipal Domestic Waste Sorting Policy”, this paper makes a quantitative analysis of the current situation of policy broadcasting on the representative new media of government affairs. The paper also summarizes the characteristics of policy communication strategy: the popularity and affinity of communication voice, preliminarily forming a new media policy communication network of “multi-level and multi-department” government affairs. The propaganda of waste sorting policy is based on offline and supplemented by online.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miaofei Dong
PY  - 2021
DA  - 2021/10/12
TI  - Research on the Communication Path and Trend of Public Policy in the New Media Era
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 216
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.039
DO  - 10.2991/assehr.k.211011.039
ID  - Dong2021
ER  -