Based on the Development Analysis of Advertising in Mobile Media

DOI

10.2991/assehr.k.201023.126How to use a DOI?

Keywords

mobile media, Advertising campaigns, The development of analysis

Abstract

Mobile media with mobility, immediacy, interactivity and other characteristics, also has advantages in advertising, but also solve the traditional way of advertising problems. Under the influence of the new media environment, the ways of advertising are more diversified, which provides opportunities and power for the development of advertising. This paper mainly explores the subject of advertising in mobile media and the problems and solutions in the process of advertising.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Yi Xiang
AU  - Zhou Xiao Yu
PY  - 2020
DA  - 2020/11/06
TI  - Based on the Development Analysis of Advertising in Mobile Media
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 645
EP  - 648
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.126
DO  - 10.2991/assehr.k.201023.126
ID  - Xiang2020
ER  -