Comparison and analysis of Microblog and WeChat based on information spreading models

DOI

10.2991/mmebc-16.2016.241How to use a DOI?

Keywords

information spreading model, WeChat, Microblog, super spreaders, centralization

Abstract

The important difference of Microblog network and WeChat network is network centralization. Microblog is a platform which pay attention to very important users, but WeChat is a decentralized network. Based on this point, we firstly build a model called information spreading model to simulate information spreading process in WeChat, and it includes five groups: ignorants, reviewers, collectors, sharers and stiflers. Secondly, a group called super spreaders is added to the information spreading model, which embody the feature of centralization of Microblog network. In order to approach real information spreading rules of Microblog network, we distinguish the average degrees of ordinary nodes and center nodes which reflect the feature that very important users have a great many of fans. Finally, we perform numerical simulation to the above three models and discover that centralization of network make information's propagation speed faster and information's propagation range wider.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juanjuan He
AU  - Tao Wang
PY  - 2016/06
DA  - 2016/06
TI  - Comparison and analysis of Microblog and WeChat based on information spreading models
BT  - Proceedings of the 2016 6th International Conference on Machinery, Materials, Environment, Biotechnology and Computer
PB  - Atlantis Press
SP  - 1183
EP  - 1188
SN  - 2352-5401
UR  - https://doi.org/10.2991/mmebc-16.2016.241
DO  - 10.2991/mmebc-16.2016.241
ID  - He2016/06
ER  -