Research on the impact factors of new energy automobile sales under the background of big data Era

DOI

10.2991/mmebc-16.2016.228How to use a DOI?

Keywords

Big Data; New Energy; Automobile.

Abstract

At present, most research about the impact factor of new energy automobile sales is qualitative. There is controversy over different influence of each factor. To some extent hindered the market promotion of new energy automobile. This paper utilizes Internet search data to analyze the impact factors of new energy automobile sales in the era of big data. Based on the behavior process of consumers who purchased new energy automobile, we firstly use Baidu search engine data to calculate the corresponding search index. Then we use the keyword search index and related data of new energy automobile sales as a basis, to compare the domestic market sales and quantitatively analyze the influence factors. Lastly we provide some guides and suggestions targeting at the market promotion of new energy automobile

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junting Wu
AU  - Yu Guo
AU  - Kewei Yang
PY  - 2016/06
DA  - 2016/06
TI  - Research on the impact factors of new energy automobile sales under the background of big data Era
BT  - Proceedings of the 2016 6th International Conference on Machinery, Materials, Environment, Biotechnology and Computer
PB  - Atlantis Press
SP  - 1106
EP  - 1113
SN  - 2352-5401
UR  - https://doi.org/10.2991/mmebc-16.2016.228
DO  - 10.2991/mmebc-16.2016.228
ID  - Wu2016/06
ER  -