Research on Semantic Priming Experiment of Interactive Character on the Online Banking Interface

DOI

10.2991/mmebc-16.2016.24How to use a DOI?

Keywords

human-computer interaction; human-computer interface; semantic network; interface optimization; mental semantic model;

Abstract

Users cannot truly achieve "harmonious human-machine interaction" and improve the efficiency of interaction until they have correctly understood the semantics of the information on the interface. Taking the interactive characters on the login interface of ICBC's (Industrial and Commercial Bank of China) personal online banking as main experimental material, this paper has drawn the following conclusions after investigating the paradigm of semantic priming experiment. Firstly, users' preference for vocabulary is different in the different prime stimulus; secondly, the semantic distance possesses directivity; moreover, using words of strong semantic relation is more advantageous to the operation of actual interface.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhun Cao
AU  - Yongjian Li
PY  - 2016/06
DA  - 2016/06
TI  - Research on Semantic Priming Experiment of Interactive Character on the Online Banking Interface
BT  - Proceedings of the 2016 6th International Conference on Machinery, Materials, Environment, Biotechnology and Computer
PB  - Atlantis Press
SP  - 119
EP  - 123
SN  - 2352-5401
UR  - https://doi.org/10.2991/mmebc-16.2016.24
DO  - 10.2991/mmebc-16.2016.24
ID  - Cao2016/06
ER  -