Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)

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Analysis of Problems and Countermeasures in Online Marketing of Guilin Prefabricated Vegetables

Authors
Maoqian Li1, Yang Li1, *, Xiaodan Meng1, Guangmei Zhou1, Xiaopeng Mo1, Yufei Lu1
1Guilin University of Electronic Science and Technology Business School, Guilin, 541000, Guangxi, China
*Corresponding author. Email: 641046313@qq.com
Corresponding Author
Yang Li
Available Online 15 October 2024.
DOI
10.2991/978-94-6463-542-3_33How to use a DOI?
Keywords
prefabricated dishes; online marketing countermeasures
Abstract

Under the influence of a fast-paced lifestyle, people’s demand for pre made dishes is gradually increasing. Due to issues such as further optimization of marketing strategies, limited product promotion, and incomplete industry standards, there is still significant room for development in online marketing of premade dishes in Guilin. This article is based on the 4P theory of marketing, analyzing the series of problems existing in Guilin’s pre made dishes, and proposing strategies such as optimizing production and processing, expanding promotional channels, and introducing more relevant regulations, in order to promote and popularize Guilin’s pre made dishes in a targeted manner, and promote the role of the pre made dish industry in local tourism and economic development.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 October 2024
ISBN
978-94-6463-542-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-542-3_33How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Maoqian Li
AU  - Yang Li
AU  - Xiaodan Meng
AU  - Guangmei Zhou
AU  - Xiaopeng Mo
AU  - Yufei Lu
PY  - 2024
DA  - 2024/10/15
TI  - Analysis of Problems and Countermeasures in Online Marketing of Guilin Prefabricated Vegetables
BT  - Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
PB  - Atlantis Press
SP  - 247
EP  - 255
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-542-3_33
DO  - 10.2991/978-94-6463-542-3_33
ID  - Li2024
ER  -