Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)

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The Influencing Factors and Strategy Analysis of the Formation and Consolidation of Consumer Brand Loyalty

Authors
Yuxi Shao1, *
1Faculty of Economics and Business Administration, Beijing Normal University, Beijing, 100091, China
*Corresponding author. Email: 202111030108@bnu.edu.cn
Corresponding Author
Yuxi Shao
Available Online 15 October 2024.
DOI
10.2991/978-94-6463-542-3_49How to use a DOI?
Keywords
Influencing Factors and Strategy; Consumer Brand Loyalty; Case Analysis
Abstract

Customer brand loyalty has long been the focus of attention of enterprises when studying consumer behavior because it determines whether enterprises can have customers for a long time and obtain profits from them. In today’s digital age, the factors that influence brand loyalty are more diverse, and in addition to the well-known factors of the past, different industries have their special concerns. Past research still has gaps in understanding how these factors interact across different consumer groups and market conditions. Through qualitative analysis, this paper attempts to further find the factors that affect user loyalty. The research finds that consumers’ brand identification, emotional connection, and perceived value are related, and there is a certain logical connection between them. Then, the case analysis of Apple and IKEA gives some strategies to build and consolidate brand loyalty in line with the current development trends, such as using social media to increase the frequency of contact with customers and provide personalized services.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 October 2024
ISBN
978-94-6463-542-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-542-3_49How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuxi Shao
PY  - 2024
DA  - 2024/10/15
TI  - The Influencing Factors and Strategy Analysis of the Formation and Consolidation of Consumer Brand Loyalty
BT  - Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
PB  - Atlantis Press
SP  - 425
EP  - 432
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-542-3_49
DO  - 10.2991/978-94-6463-542-3_49
ID  - Shao2024
ER  -