Information Management Based Marketing Technology Project Management System

DOI

10.2991/978-94-6463-542-3_67How to use a DOI?

Keywords

science and technology project management; full project life cycle; management module; security module

Abstract

Facing the new situation of science and technology innovation development, it is necessary to improve the service capacity of dynamic management, progress tracking and scientific evaluation of scientific and technological projects, and to realize the display and monitoring of the whole process of marketing science and technology project management. In this paper, a marketing science and technology project management system is designed, which modularizes the functions required for project management services according to the whole life cycle of the project, and adds a security module on the basis of which the security of project data can be effectively maintained. This system can effectively improve the efficiency and quality of project management while taking into account the confidentiality of the project data, which is in line with the needs of more management personnel, and is also in line with the current strategic requirements of high-quality development. It also meets the requirements of the current strategy of high-quality development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhiguo Wang
PY  - 2024
DA  - 2024/10/15
TI  - Information Management Based Marketing Technology Project Management System
BT  - Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
PB  - Atlantis Press
SP  - 580
EP  - 592
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-542-3_67
DO  - 10.2991/978-94-6463-542-3_67
ID  - Wang2024
ER  -