A Study on the Factors Influencing Value-added in the Cruise Ship Value Chain Based on the DEMATEL-ISM Model

DOI

10.2991/978-94-6463-260-6_61How to use a DOI?

Keywords

Cruise ship value chain; Decision making experiment and evaluation experimental method DEMATEL; Explanatory structural modelling method ISM

Abstract

Cruise value chain is to take the exchange of cruise products and services as the core within a certain spatial scope, and enterprises with core advantages within the industry or between different industries establish links according to certain technical and economic conditions, so as to realise the multi-dimensional extension and value-added of the cruise value chain in both vertical and horizontal links, and finally establish a chain-network enterprise strategic alliance. This paper attempts to draw on the influencing factor analysis methods of the relevant literature - the decision making experiment and evaluation experiment method DEMATEL and the explanatory structure model method ISM - to construct a multi-level progressive structure model to analyse the value-added influencing factors of the cruise industry chain. The study shows that the innovation and scale value-added modules in the upstream of the cruise industry chain are the core modules of value-added in the whole cruise industry chain, and the value-added mainly originates from the cruise ship design and manufacturing chain. The midstream of the cruise industry chain is mainly the cruise operation enterprises. The special nature of cruise operation determines that its brand value-added is mainly accomplished through the global layout of multinational companies, and the cruise brand can drive consumer demand and has the ability to add value. The downstream value-added of the cruise industry chain is mainly achieved through the improvement of the profit of cruise tourism service products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sun Yan
AU  - Zhang Shenqing
PY  - 2023
DA  - 2023/09/28
TI  - A Study on the Factors Influencing Value-added in the Cruise Ship Value Chain Based on the DEMATEL-ISM Model
BT  - Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)
PB  - Atlantis Press
SP  - 490
EP  - 499
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-260-6_61
DO  - 10.2991/978-94-6463-260-6_61
ID  - Yan2023
ER  -