Analysis on the Motivation of Internet Enterprise Strategic Mergers and Acquisitions and Financial Synergies

A Case Study of Tencent’s Merger and Acquisition of China Music Group

DOI

10.2991/assehr.k.210206.041How to use a DOI?

Keywords

Internet enterprises, strategic M&A, synergistic effect, financial effect

Abstract

In recent years, mergers and acquisitions (M&A) of Internet enterprises have gradually increased. The main strategic goal is to pursue the synergies of enterprises after M&A. Among them, financial synergy is the main concern and also an important indicator to measure the success or failure of M&A. Taking Tencent’s M&A of China Music Group as an example, this paper draws conclusions through literature review, theoretical definition and case analysis, and puts forward Suggestions on the risk avoidance of M&A and coordinated sustainable development of Internet enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuguo Yang
AU  - Yaer Ba
AU  - Jiayu Huang
PY  - 2021
DA  - 2021/02/06
TI  - Analysis on the Motivation of Internet Enterprise Strategic Mergers and Acquisitions and Financial Synergies
BT  - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)
PB  - Atlantis Press
SP  - 201
EP  - 208
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210206.041
DO  - 10.2991/assehr.k.210206.041
ID  - Yang2021
ER  -