Strategies of Translating English and Chinese Trademarks

DOI

10.2991/meici-18.2018.31How to use a DOI?

Keywords

Trademark; Translation; Principles; Methods

Abstract

With the development of economic globalization, business is frequent between different countries. In a certain extent, the popularity of trademark affects the sales of products in the international market. Therefore, a good trademark translation plays a vital role in foreign trade. The thesis will adopt the research methods of combining theory with instance. Starting with the formation of trademark and combining functions and features of trademark, this thesis sums up the principles and methods of trademark translation in both Chinese and English, so as to show the language features and aesthetic standards of trademark. Through the study, people can understand the aesthetic differences between Chinese and western culture and conclude some useful skills which play a certain function in translation learning.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuehuizi Jiang
PY  - 2018/12
DA  - 2018/12
TI  - Strategies of Translating English and Chinese Trademarks
BT  - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
PB  - Atlantis Press
SP  - 161
EP  - 168
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-18.2018.31
DO  - 10.2991/meici-18.2018.31
ID  - Jiang2018/12
ER  -