Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention

DOI

10.2991/meici-17.2017.122How to use a DOI?

Keywords

IWOM; Purchase intention; Network consumers

Abstract

In this paper, through the questionnaire survey, an empirical analysis of the influence of Internet word of mouth (IWOM) on college students' purchase intention for mobile phones is undergone. SPSS software is used for reliability, validity, correlation and regression analysis. Through the analysis on the data collected from questionnaires, it is concluded that the three dimensions of IWOM, i.e. quantity, quality and professionalism, may have an influence on the purchase intention of consumers, while the timeliness of IWOM has no obvious influence on the purchase intention.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Wang
AU  - Liping Liu
PY  - 2017/10
DA  - 2017/10
TI  - Empirical Analysis of the Influence of Internet Word of Mouth on Consumers' Purchase Intention
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 618
EP  - 625
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.122
DO  - 10.2991/meici-17.2017.122
ID  - Wang2017/10
ER  -