Study on the Influence of Vertical Channel Conflict on the Changing Trend of Channel Cooperation

DOI

10.2991/meici-17.2017.66How to use a DOI?

Keywords

Vertical channel conflict; Channel cooperation; Supplier; Retailer

Abstract

With the intensification of market competition and the tendency of product homogeneity, the problem of channel conflict is becoming more and more obvious. In general, channel conflict is divided into three types: vertical channel conflict, multi-channel conflict and horizontal channel conflict. This article mainly analyzes the vertical channel conflict, the vertical channel conflict common performance of the conflict between the supplier and the retailer, the manufacturer and the dealer conflict, this article uses the case analysis method to the Nanchang department store event as an example, focuses on the supply Conflict between business and retailer. When the supplier provides the goods to the retailer, it will encounter an unreasonable charge of the entry fee. Therefore, this article is from the supplier's point of view. This paper analyzes the causes and results of the events by reproducing the events of the Nanchang department store, and puts forward a series of methods to solve the conflict of the vertical channels.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiuping Yong
AU  - Xiaoyan Wu
PY  - 2017/10
DA  - 2017/10
TI  - Study on the Influence of Vertical Channel Conflict on the Changing Trend of Channel Cooperation
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 338
EP  - 341
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.66
DO  - 10.2991/meici-17.2017.66
ID  - Yong2017/10
ER  -