The Study on Model of Enterprise Customer Relationship Management

DOI

10.2991/meici-16.2016.143How to use a DOI?

Keywords

Customer relationship management; Information management; Process design; CRM

Abstract

Market competition is becoming increasingly fierce, resulting in customer-Enterprise Management Center began to shift to customers,and making customer resources become an important resource.How to dig and expand customer resources becomes the key to gain market advantage.If companies can establish closed mechanisms with the client for exchange of knowledge and sharing,and know timely information on customer and knowledge which customers get ,which will no doubt make it close to market, dramatically improving the accuracy of decision-making and ability to compete in the market.The innovation of this paper mainly provide the readers with a concise but perfect customer knowledge management patter from the customer knowledge management idea, framework model of process design to technical analysis and improvement and the CRM appraisal system. These provide the theoretical basis for the study of knowledge management theory and practice ,and also have a guiding role in knowledge management implementation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Peng Lu
PY  - 2016/09
DA  - 2016/09
TI  - The Study on Model of Enterprise Customer Relationship Management
BT  - Proceedings of the 2016 6th International Conference on Management, Education, Information and Control (MEICI 2016)
PB  - Atlantis Press
SP  - 683
EP  - 687
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-16.2016.143
DO  - 10.2991/meici-16.2016.143
ID  - Lu2016/09
ER  -