Analysis of Mobile Electronic Commerce Development Present Situation and Influence Factors

DOI

10.2991/meici-15.2015.217How to use a DOI?

Keywords

Mobile e-commerce; Current development; Influencing factors

Abstract

As the most dynamic new favorite of the information age, mobile e-commerce is the third form in the development of e-commerce and it has achieved the second leap of e-commerce. Compared with traditional e-commerce, mobile e-commerce has three distinctive characteristics: provide 3A services, that is, obtain information and services of the entire network at any time and any place. With the development of the increasingly progressing mobile communication technology, there is a trend that mobile e-commerce is gradually exceeding the development of traditional e-commerce. This paper mainly takes China’s current mobile e-commerce as the research object to analyze prospect for the development of China’s mobile e-commerce and factors restricting the development of China’s mobile e-commerce, and the proposes countermeasures and suggestions to improve and promote China’s mobile electronics market.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tao Zhu
AU  - Peng Qin
AU  - Zhao Lu
PY  - 2015/06
DA  - 2015/06
TI  - Analysis of Mobile Electronic Commerce Development Present Situation and Influence Factors
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1231
EP  - 1236
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.217
DO  - 10.2991/meici-15.2015.217
ID  - Zhu2015/06
ER  -