Study on the Network Promotion Strategy of Minor Enterprises

DOI

10.2991/meici-15.2015.213How to use a DOI?

Keywords

Minor Enterprises; Network Promotion; Promotion Strategies

Abstract

Minor enterprises are important parts of China’s market economy bodies. For those enterprises with small scale and weak businesses, the online promotion which has low cost, wide range, long duration and good effect is certainly an unprecedented opportunity for them to develop. So how to choose proper online promotion has become the key for them to achieve successful online marketing. In the context of knowledge economy, this paper refer to a glittering array of materials about minor enterprises’ online promotion at home and abroad as well as practice so as to summarize successful experience of online marketing. Based on this, this paper elaborates the necessity, feasibility and inevitability for minor enterprises to adopt online promotion and carries out research and exploration on online promotion strategies.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Susheng Zheng
PY  - 2015/06
DA  - 2015/06
TI  - Study on the Network Promotion Strategy of Minor Enterprises
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1209
EP  - 1213
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.213
DO  - 10.2991/meici-15.2015.213
ID  - Zheng2015/06
ER  -