Structure Selection in a two-echelon Supply Chain under Different Channel Powers

DOI

10.2991/meici-15.2015.193How to use a DOI?

Keywords

Channel selection; Pricing; Substitutability; Power structure

Abstract

Channel selection for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper. The purpose of this paper is to analyze the effects of the channel members' different power structures competitive strategies. By comparing different channels, we determined the best sale channel and market strategy for the manufacturer, the retailer and the consumer.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dapeng Yang
AU  - Xiaofeng Gong
PY  - 2015/06
DA  - 2015/06
TI  - Structure Selection in a two-echelon Supply Chain under Different Channel Powers
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1114
EP  - 1119
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.193
DO  - 10.2991/meici-15.2015.193
ID  - Yang2015/06
ER  -