Proceedings of the 2015 International Conference on Mechatronics, Electronic, Industrial and Control Engineering

Study on the Impact of Product Harm Crisis Attribution on Brand Stigma

Authors
Baocai Fan, Hong Wang
Corresponding Author
Baocai Fan
Available Online April 2015.
DOI
10.2991/meic-15.2015.255How to use a DOI?
Keywords
product harm crisis; crisis attribution; brand relationship
Abstract

Product harm crisis are frequent, hard to avoid, different to each other, and have various impact. Not all product harm crisis make enterprises brand get bad image and deteriorating stigma. The key elements causing brand stigma by a product harm crisis event lie in brand relationship norms and commitment and brand identification plays a media function. The paper discusses the impact of product harm crisis on brand stigma, explore its conditions and function mechanism and conclude with a conceptual model.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
Series
Advances in Engineering Research
Publication Date
April 2015
ISBN
978-94-62520-62-2
ISSN
2352-5401
DOI
10.2991/meic-15.2015.255How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Baocai Fan
AU  - Hong Wang
PY  - 2015/04
DA  - 2015/04
TI  - Study on the Impact of Product Harm Crisis Attribution on Brand Stigma
BT  - Proceedings of the 2015 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1121
EP  - 1125
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-15.2015.255
DO  - 10.2991/meic-15.2015.255
ID  - Fan2015/04
ER  -